Designing products people trust, understand and enjoy using.

From discovery and strategy to scalable systems and measurable outcomes.

I’m Anna Przastek

Senior Product Designer with a background in full-stack development. I design scalable digital products by combining UX strategy, data-driven decisions and technical feasibility.

I work across SaaS, e-commerce and data-heavy platforms — from discovery and research to implementation and optimization.

Author of “Beyond the Canvas: Metrics-Driven Product Design Strategy”
Member of IAAP (Accessibility & WCAG focus)
Experience in SaaS, AI & data-driven products
Work in finance and fast-paced startup environments
UX + development collaboration (dev-ready design)
Resume

Featured Case Studies

A selection of publicly available work across product design, UX strategy, research, and complex digital experiences.

Several projects are intentionally not featured online due to NDA and confidentiality agreements. Additional enterprise products, design systems, discovery work, audits, accessibility initiatives, and AI-focused projects can be presented during interviews and portfolio reviews.

AI Commerce

AI shop example

Product Ownership

AI Commerce Ownership

Shaping the future of e-commerce with AI-driven, conversational shopping experiences.

The Challenge:
Traditional e-commerce lacks personalization and engagement, making shopping journeys fragmented and uninspiring.

The Solution:
Designed a scalable, AI-first commerce flow with voice, text, and click interactions, blending futuristic UI with user-centered logic.

Results:
Delivered a complete product ownership blueprint for version 1, ready to evolve into a fully interactive AI-powered store.

Deep Dive ->

SaaS

KPI Dashboard

Product Design

DropBox Product Designer

Designing an intelligent assistant that helps users manage, test, and validate bots with clarity and efficiency.

The Challenge:
Bot owners struggled with fragmented tools and a lack of visibility into their bots’ performance.

The Solution:
I designed a unified dashboard with clear data visualizations, intuitive workflows, and a strategy-focused UX.

Results:
Faster testing cycles, improved transparency, and actionable insights for better product decisions.

AI-powered Platform

Product Design

Automotive Marketplace

AI-powered platform simplifying the way people search, compare, buy, and rent cars online.

The Challenge:
Outdated automotive interfaces overwhelm users with too many steps and too much information.

The Solution:
A conversational, user-focused interface that streamlines comparison, test-drive booking, and checkout.

Results:
Reduced cognitive load and more confident, seamless car-buying decisions. Systems

Photography | Mobile

Product Design

Startup Photo App

Designing a mobile-first photo app that combines shooting and advanced retouching in one experience.

The Challenge:
The startup needed an intuitive yet powerful photo app to stand out in a crowded market.

The Solution:
I designed the full product experience from scratch — from flows and wireframes to polished UI and feature logic.

Results:
A ready-to-launch app prototype that streamlined photo capture and editing, impressing early testers and investors.

LegalTech | Mobile App

login screen

Product Design

Legal Documents App

A mobile-first solution that simplifies creating, storing, and managing legal documents.

The Challenge:
Users struggled with fragmented tools and lack of accessible, secure ways to handle legal paperwork digitally.

The Solution:
I designed an end-to-end product experience — from user flows and information architecture to metrics and validation — ensuring an intuitive, compliant, and scalable mobile app.

Results:
Delivered a streamlined platform that reduced friction, increased user trust, and positioned the startup as a reliable digital-first legal solution.

FinTech | Mobile App

fintech app

UX/UI

Personal Finance App

Designing a first-generation mobile app for personal finance management.

The Challenge:
Help users gain control over income and expenses without overwhelming them with complexity.

The Solution:
Created user flows, popups, and a complete UI, tested with real users, and defined improvements for future iterations.

Results:
An intuitive, lightweight app foundation that makes managing money easier and sets the stage for scalable growth.

What I Bring to the Table

Evidence-Based Product Design

I turn research, metrics and behavioral insights into solutions that move KPIs – conversion, retention, task success and user satisfaction.

Discovery & UX Strategy Leadership

I lead workshops, map needs, define problems and translate business goals into actionable product decisions and backlogs.

Complex Systems & Information Architecture

Experience with multi-platform SaaS, dashboards, maps, filters, settings, complex flows and component ecosystems.

Accessibility & WCAG 2.1 Compliance

I design and audit for accessibility to increase usability, reach and compliance across markets.

Data Visualization & High-Density Interfaces

Specialist in dashboards (Highcharts, D3.js, Chart.js), maps (Mapbox), funnels and real-time interfaces.

Design Systems & Scalable UI Foundations

I build modular systems that speed up delivery, reduce inconsistencies and improve collaboration with engineering.

UX Audits, Heuristics & Product Diagnostics

I identify friction, UX debt and missed opportunities – and convert them into prioritised recommendations with business impact.

Smooth Collaboration with Engineering

Thanks to my background in front-end, I hand off clean, dev-ready specs and reduce implementation friction dramatically.

Check my designs

Let’s work together

Email: a.k.przastek@gmail.com

Remote-first
Working with clients worldwide.

LinkedIn
Resume

A handbook on data-driven product design. Available worldwide (Amazon, Apple Books, bol.com).

Bol.com
Amazon.nl
Amazon.com